Digital Marketing 2.0:
An AI-Powered Training Program
Unlock knowledge and skills with Digital Marketing 2.0: An AI-powered Training Program with 42 Curated Modules with advanced branding, design and video editing of Digital Marketing 2023.
Here’s Why You Need to Master Digital Marketing
$786.2B
#1
11 Lakhs+
14L+
72%
49%
Here’s your Actionable Roadmap to becoming a Top 1% Digital Marketer
- Setting marketing objectives
Market & Competitor Research
Understanding the marketing funnel & customer journey
Identifying target audience segments
Creating a Buyer Persona
Developing a value proposition
Deep dive into important terms & metrics in digital marketing
Understanding Media- Paid, Shared, Owned, and, Earned
Overview of digital marketing channels – Inorganic and Organic
Choosing the right channel mix for your business
Case studies of each channel
- Understanding SEO & Google updates
SEO Myths & Proactive SEO
Ranking Analysis
Content Optimisation for SEO
Introduction to Technical SEO
Off-Page SEO
Link building fundamentals
Internal Linking
Backlink Analysis
Link Building Techniques
URL removal
SEO mistakes and staying updated Common SEO Mistakes
Manual Actions & Google Penalties
Stay updated with SEO
Using Al with SEO Keyword Research with Al
Content Structure with Al
Title & Meta Description with Al
- Fundamentals of Social Media Marketing
Company wise content strategy – B2C vs B2B
Channel-wise content strategy
Content Marketing using Al-Idea generation, content creation & automation
Understanding the algorithms of different channels
Metrics for Social Media Marketing
Case studies from some B2C brands
Content formats on social media
Marketing on YouTube
Marketing on Linkedin
Marketing on Instagram
Marketing on Twitter
- Crafting attention-grabbing headlines and subheadings
- Writing clear and persuasive copy that communicates value propositions
- Utilizing persuasive language and storytelling techniques
- Optimising copy based on different elements-time/audience
- Setting goals and objectives of Landing Page
- Aligning landing page goals with overall campaign objectives
- Optimizing page navigation and structure for ease of use
- Framework for ideal LP/Elements of ideal LP
- Analyzing and optimizing ad visuals, headlines, and copywriting
- Testing and iterating ad variations to improve performance
- Utilizing compelling and attention-grabbing creative elements
- How to set up briefs for designers and freelancers
- How to build Brand guidelines
- Setting up Google Webmaster Tool
- Understanding Campaign types and structure
- Exploring different keyword match types and their impact
- Types of Search Ads
- Crafting compelling ad headlines and descriptions
- Understanding bidding options and strategies for maximum ROI
- Creating search campaign structure from scratch
- Campaign tracking and performance management
- Exploring various types of Audiences in Google Ads
- The Art of Display & Discovery Advertising
- Mastering Video Advertising on YouTube
- UAC Campaigns: Unleash the Power of Automation for Explosive Growth
- Campaign performance management with data-driven decision making
- Overview of Facebook Ads
- Understanding the Objectives, Metrics to track, Buying Type & Facebook Algorithm
- Exploring various types of Audiences in Facebook Ads Manager
- Bid Strategies, CBO VS ABO and FB Funnel
- Understanding all the ad platforms and placements
- Types of Facebook Ads (Static, Carousel, Video, etc)
- Setting up your Facebook Ad Account for Scale & Success
- Learn to determine ROAS accurately
- Dashboard ROAS VS Realized ROAS
- Campaign Performance analysis and optimization
- Ad automation – RevealBot/Madgicx
- Automation Possibilities, Martech Stacks
- Rule Automation, Creative Automation Platforms
- Email Automation, Omni-Channel Messaging + Tools
- Types of LinkedIn Ads
- Setting up ad accounts, billing, and payment options
- Understanding LinkedIn demographics and audience targeting options
- Using LinkedIn Audience Insights to research your target audience
- Building custom audiences with LinkedIn Lead Gen Forms
- Understanding Linkedin Ads analytics and metrics
- Using LinkedIn Ads Manager to track performance
- Best practices for analyzing and improving campaign performance
- Using Linkedin conversion tracking
- Utilizing Linkedin retargeting and lookalike audiences
- Leveraging Linkedin’s ad targeting options
- Ad Network-Programmatic
- Alternative Ad Networks – Quora, Buysell. Carbon, App UA Channels, Programmatic, Hyper, Omni
- Step into the world of targeted Apple Search Ads
- Master the Art of Optimizing Amazon Ads
- Native Advertising: Captivate Audiences with Taboola, Outbrain, and Yahoo
- Quora Ads: Learn to drive traffic, generate leads, and build brand authority
- Conversion tracking importance
- Cookies FLOC Campaign Builder
- Reading Analytics & User Life Cycle Events
- GA4 Dashboard Reporting & Funnel Path Analysis
- Segment Overlap Cohort & User Lifetime
- Reading Attribution Projects In Google Analytics Setting
- Google Analytics For Your Website (Blogger WordPress, Custom)
- Set Up Of Microsoft Clarity Hotjar Free Heat Maps & Session Recordings
- Understanding Conversion Events Theory Implement Different Events (B2b) In GA
- Setting Events B2C Google Analytics Custom Report Dashboard
- GTM Implementation Theory+ E-Com Tracking
- User Behavior, Reading Mixpanel KPI Trends Finance, E-Commerce & SaaS
- Mobile App Conversion Tracking
- Segment Essentials
- Matomo-Web Analytics Tool Demo
- Understanding conversions and the fundamentals of CRO
- The CRO Process- Observe, Ideate, Test, Deploy
- Deep dive into each of the components of the CRO Process
- Observe-Heuristic analysis, Quantitative data, Qualitative data
- Ideate-Idea, Hypothesis, Prontization
- Test-Delivery, Measurement
- Deploy-Decision making, Statistics, Shipment
- Best practices
- CRO Checklist (bonus: free download)
- Fundamentals of Media Planning
- Understanding media objectives and strategy
- Media mix decision Traditional vs Digital
- Budget allocation across different channels
- Media buying Direct, Programmatic, Real-Time Bidding
- Media scheduling
- Media Evaluation Metrics & KPIs
- Understanding Ad frauds and brand safety
- Case studies and real-life media planning scenarios
- Introduction to Data Visualisation and its Techniques
- Types of Charts/Representations
- Data Studio – Introductions, Building Blocks, Data Sources
- Types of Data Connectors
- Pull data via multiple filters
- Live Case Work – Preparing a live dashboard with a real-time problem statement
- Why Attribution Is Needed?
- View Through & Click Through
- What Questions Can MTA Answer?
- Last Touch, First Touch, Linear, Time Decay, Position-Based, U-Shaped, V-Shaped Attribution
- How To Make Google Analytics Attribution Project?
- How To Interpret The Data In GA?
- Designing A Custom Attribution Model For Your Business In GA (B2B & B2C)
- Attribution Algorithms – What Goes Into Budding An Attribution Tool?
- Why is Email Marketing important?
- Who are the big players winning it?
- Email Marketing Best Practices
- Top 10 Tips to Keep in Mind to Leverage More from Email Marketing
- Key Metrics to Focus on for Email Marketing
- WhatsApp Marketing and its Journey so far
- Why is WhatsApp Marketing a double-edged sword?
- 10 Things you should know before trying out WA Marketing
- Metrics and Consumer Journey Crafting via Email and WA marketing in blend
- Live Case Study solve – Dashboard walkthrough via one platform
- Apply the learnings from the program and build an end-to-end digital marketing strategy for a brand
- Resume Building: Mistakes to avoid, template to follow, making a targeted resume, how to highlight your skills
- Mock Interviews
- Job search tools and methods to get hunted
- Tips to reach out through LinkedIn & other online portals
- How recruiters look at your candidature
- Salary expectation & negotiation
- Reasons why companies hire you & ways in which you can add value
- Understand what it takes to grow in a career
Hear it from our learners
After completing this course, I launched my own blog. I acquired knowledge on how to effectively position my blog, identify and engage with specific target audiences, and formulate marketing strategies with clear objectives tailored for various channels and audience segments. Additionally, I developed a solid comprehension of online advertising campaign metrics and analysis, encompassing models such as CPM, CPC, CPA, and CTR.
With a clearer understanding of the concepts, my advertisements began to yield substantially improved results, generating high-quality leads. I extend my gratitude to Deepan, Ashwin, and the entire Growth School Team for their support and guidance. Cheers to them!
A notable benefit of this program is the exceptional community it offers. Within this community, mentors and peers consistently stand by, providing assistance whenever required. Furthermore, the skills I've acquired in just 8 weeks through this program would typically have taken me 3-4 years to develop had I not been a part of it.
Tools You Will Learn
Chatgpt
Google Ads
Facebook ADS
Google Analytics
Similar Web
Linkedin Ads
Hootsuite
Google Tag Manager
Ready To Become an In-Demand Digital Marketer?
Before you ask!
Certificates
FAQ's
While there are no formal prerequisites for our Digital Marketing Program, a passion for learning and an interest in Digital Marketing will certainly enhance your experience.
For that, you have to join our WhatsApp group for all the latest updates.
We’ve designed our Digital Marketing Program to accommodate your busy schedule. If you miss a live session, you can catch up with session recordings and participate in community forum discussions at your convenience.
Our mentor will actively participate during live sessions to answer questions and provide feedback. While we can’t promise a response to every single message outside these sessions, the mentor will regularly share insights and address common issues.
When you join our Digital Marketing, you get lifetime access to all pre-study materials, recordings of live sessions, guest sessions, and an exclusive online community for networking and discussion. Even after the program concludes, you retain indefinite access to all these resources.
Yes you can ask and also Our program includes access to a vibrant online community where you can post questions, share insights, and learn from your peers. We also provide session recordings for review at your leisure.
Most of the tools and platforms we’ll use during this program are accessible online. Any specific requirements will be communicated to you before the start of the program.
Upon successful completion of 80% of the coursework, including all learning modules and project submissions, you’ll receive a Certificate of Completion from our organization, recognizing your new skills and knowledge.
This program is designed to provide practical skills and knowledge in Brand Marketing, making you more attractive to employers in a range of industries. Additionally, you’ll join a network of like-minded individuals for potential collaboration and learning opportunities.
The complete program schedule will be shared during the onboarding call.